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Climate Pledge Arena doesn’t exactly roll off the tongue. But Seattle Kraken fans we spoke with on Saturday seemed indifferent or in some cases excited that the name of their new hockey arena is all about combating the climate crisis.

GeekWire was on the ground this weekend in Seattle for the Kraken’s inaugural NHL home game at Climate Pledge Arena, a new redeveloped $1 billion sports and entertainment venue.

Seattle-based Amazon last year bought the naming rights and used the deal to promote its Climate Pledge initiative announced in 2019 that sets ambitious greenhouse gas emission goals for the tech giant and urges other companies to do the same.

The arena itself is expected to be the first net zero carbon certified arena in the world, generate zero waste from operations and events, and be powered with 100% renewable electricity. It will also create the “greenest ice in the NHL” by using reclaimed rainwater for its ice system stored in a giant tank next to the arena.

NHL Commissioner Gary Bettman was in attendance on Saturday and we asked him about the arena’s name. He noted the awareness aspect of naming the arena for the Climate Pledge.

The arena name is also on the Kraken helmets.

Lynn Lashbrook, a sports business expert and president of Sports Management Worldwide, said he loves the name.

“It will send a message around the world,” he said.

“It’s perfect for Seattle,” added Kraken fan Kelly Ginn.

Check out what others had to say about Climate Pledge Arena and Amazon itself in the video above.

More coverage: 

• Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house
• ‘I got a beer in 8 seconds’: Testing Amazon’s cashierless tech at an NHL game inside Climate Pledge Arena